2020 NEXT CHINA SEMINAR in Tokyo

12.10. 2019 / Tokyo Big Sight

BUY TICKET

Changes in China’s Beauty Market in 2020 and
Data-Based Response Strategies for J-Beauty

Understand recent changes in the Chinese beauty market through
big data analysis and get actionable insights from global experts.

SEMINAR
SESSION

1. Chinese Beauty Trends
2. Product Development of Korean, Japanese, and Chinese Brands / Distribution Strategies in China
3. Innovation Strategy of Global Brands
4. Branding & Marketing
Highlights From Previous Event (NEXT CHINA SEMINAR in Seoul)

SPEAKERS

Holly KimHead of Data Business
Chisako HiroseCEO
Xia TianCo-Founder & CCO
Luo WenqinCEO
Ko JeongseokFormer Head of
Brand Activity
Wu ZhigangCEO
Celine KoBenefit Cosmetics
LVMH PNC
Tyrone MaoSenior Director of Consumer
Scientific Innovation
Louis HoudartCEO
Terry WangGeneral Manager, JD beauty
林萍在日本KOL

TIME
AGENDA
SPEAKERS
09:00~09:30
Registration / Collection of Interpretation Device
Chinese Beauty Trends
09:30~09:35
Event Introduction
09:35~10:25
#Big Data #China Beauty Market TrendsForecast 2020's Beauty Trends in ChinaA deep dive into market trends and an analysis of 73 million beauty products that generated the transaction of 1.5 billion items
Holly KimHead of Data Business,
MeasureChina
10:25~10:40
Coffee Break
10:40~11:20
#J-BeautyWhat should the Japanese cosmetic companies need to be focus to be successful in the China market?Chisako Hirose, a cosmetic product development consultant, and well-known columnist of Syukan Syogyo will explain details on how Japanese cosmetic companies from small and medium-sized businesses to large companies need to focus when targeting China market
Chisako Hirose 廣瀬知砂子CEO, KikakuBrain
11:20~12:00
#C-BeautyChina Beauty Trends and Features of Growing Global BrandsCo-Founder and CCO of Jumeili (a well-known beauty media company) analyze the beauty market in China looking at a range of cases from Asian and Western brands
Xia Tian 夏天Co-Founder & CCO,
Jumeili
12:00~13:00
Lunch
Product Development of Korean, Japanese, and Chinese Brands / Distribution Strategies in China
13:00~13:30
#C-BeautyTailoring Product Development Strategies to Different Distribution Channels for J-Beauty BrandsHow and why product development needs to be optimized for various Chinese distribution networks. And which products are gaining popularity on different distribution networks?
Luo Wenqin 罗文琴CEO, Taking Brand Consulting
13:30~14:00
#K-BeautySuccessful Story of K-BeautyHow did K-Beauty succeed in China? We look at a successful concept development story for the Chinese market, highlighting what to avoid and where to concentrate your resources
Ko JeongseokFormer Head of Brand Activity,
LG Household & Health Care
14:00~14:30
#J-BeautyStrategy Planning for Japanese and Western BrandsWhat to consider when entering the Chinese market — a view from a brand consultant of Shiseido and P&G China
Wu Zhigang 吴志刚CEO,
Oib-China
14:30~14:40
Coffee Break
Innovation Strategy for Western Brands
14:40~15:20
#R&D #InnovationInnovation Strategy in ChinaWhat needs to be done to succeed in China’s challenging market from the standpoint of western brands?
Panel Discussion
Celine KoBenefit Cosmetics LVMH PNC
Tyrone Mao 毛庆革Senior Director, Johnson & Johnson
Scientific Innovation
Louis HoudartCEO, CREATIVE CAPITAL
/ Chief Strategy Officer, Altavia Group
Moderator : Holly Kim
Branding & Marketing
15:20~15:50
#BrandingThe Rise of China’s Fashion and Beauty Pride — what can we learn from past mistakes in brandingHow can foreign brands better address the growing cultural pride of Chinese consumers through visual branding? Valuable lessons from jewelry, fashion, and skincare industries as global and Chinese brands revamp their appeal to millennial’s cultural pride
Louis HoudartCEO, CREATIVE CAPITAL
/ Chief Strategy Officer, Altavia Group
15:50~16:20
#JD #E-commerceLead Change in Retail: Detonating Smart MarketingInterpretation of China’s beauty consumption trends and in-depth look at SK-II’s successful marketing in Jingdong. Introducing JD.com.
Terry WangGeneral Manager,
JD beauty
JD.com
16:20~16:40
#Social Media #InfluencerChanges in the Environment of Social Media in ChinaAn influencer with over 5 million followers on Weibo reveals the changing preferences of Chinese consumers and discusses key shifts on social media platforms
林萍在日本(リンピンザイリーベン)
KOL
16:40~17:00
Networking

PRICE

¥39,000

(VAT Included)
Online Purchase Till 6th of Dec.*On-sight purchase: ¥43,000Tickets includes* Full day seminar entrance ticket
* Lunch
* Coffee and finger food
* Networking session with speakers

PAST
ATTENDEES

WHO SHOULD
ATTEND?

by SECTOR

Global Brands / J- Brands / Investors / Security Firms / Duty Free / OEM, ODM / Distributors / TP / Marketing, Ad, Design Agencies

by POSITION

C-Level (CEO / CMO / CFO / CCO / COO) R&D / Product Manager / Strategy Planning / Marketing / Sales / E-commerce Dept

VENUE

Tokyo Big Sight (Conference Tower 6F)
3 Chome-11-1 Ariake, Koto City,
Tokyo Japan
BUY TICKETcontact@measurechina.ai